Privacy Policy

This Privacy Policy is the official privacy policy of Ichchapuron Ltd. (“Ichchapuron”). It applies to all personal information collected by Ichchapuron, including via www.ichchapuron.com.bd and any related ichchapuron website, social media page, an internal website (each a website); any Ichchapuron mobile or tabconst application (each an application); and from an individual via any other means, including physically or electronically (together, the Collection Channels).

In this policy we explain how and why we collect your personal information, how we use it and disclose it, and what controls you have over our use of it. We appreciate that you may have expectations about how your personal information is collected, used, and shared. We can assure you that we will always handle your personal information securely and carefully.

Collection of Information

Throughout this privacy policy we refer to “personal information”, which means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not. Your first and last name, date of birth, gender, home address, contact telephone number, mobile telephone number, email address, and employment details are examples of information that may constitute personal information. Personal information may also include information we may collect about your individual preferences.

Some information provided to us by customers, contractors, and other third parties might be considered to be personal information. We will only collect such personal information if it is necessary for one of our functions or activities. The kinds of personal information that Ichchapuron collects are set out below.

Information that you provide to us

We collect personal information directly from you and from trusted third parties when you make a purchase, register for an account, or enter a competition or promotion. This may include:

  • Your name.
  • Your contact details including your email address, delivery address, phone number, and social media handles.
  • More detailed contact preferences.
  • Information regarding your experiences with our products and servicess.
  • Employment and company information such as the name of your employer; and
  • Financial information including credit card and payment details.

Financial information that is collected via the website is used by Ichchapuron to bill you for products and services. Any financial information that is collected is for the purpose of transaction approval and funds transfer. The financial information we collect from you is kept securely and held on secure servers in controlled facilities.

Information that we collect from your use of our Websites and Application

The material on this Website is protected by all applicable laws including copyright and trademark laws under the laws of Bangladesh and other countries through international treaties.

When you use a website or Application, we may also collect personal information about you in the following general categories:

  • Location information: if you permit a website or Application to access location services through the permission system in your mobile device, we may collect the precise location of your device.
  • Transaction information: we collect your transaction details when you place an order, including the products you have ordered, the date and time of your order, and the amount charged.
  • Usage and preferences: We collect information about how you interact with our website or Applications, including the pages you visit, your preferences, and settings that you choose. We may do this through the use of cookies and other similar technologies that uniquely identify you.
  • Device information: We may collect information about your devices such as the hardware model, operating system, preferred language, unique device identifier, and mobile network.
  • Other information: We may also collect and log information such as your IP address, access dates and times, browser type, and pages visited when you interact with a website or Application.

Information that we collect from third parties

In addition to the information listed above, in some cases we may collect personal information about you from legitimate third-party sources including social media sites and list brokers and other data providers that share data in circumstances where it is lawful and/or they have your permission to do so. This may include:

  • When you choose to create an account or register for a product or service via a website or Application using a social media platform such as Facebook.
  • When a third party has your consent to disclose your personal information to us, such as when you enter a competition or promotion administered by a third party on our behalf.
  • If you apply for credit, we may collect information about your credit history

How Ichchapuron collects, uses, and discloses personal information

At or before the time the personal information is collected by us from you, we will take reasonable steps to provide you with a collection statement to ensure that you are made aware of who we are, the fact that you are able to gain access to the information held about you, the purpose of the collection, the type(s) of organizations to which we usually disclose the information collected about you, any furniture.

Requiring the collection of the information and the main consequences for you if all or part of the information is not collected.

Active information collection

  • If you contact Ichchapuron, we may keep a record of that correspondence.
  • When you participate in any offers, promotions, or marketing activities.
  • When you apply for and/or establish and/or access an account or order a product.
  • When you conduct certain types of transactions such as cheque purchases or refunds.
  • When you submit your e-mail address via a website or Application or provide us with personal information via any medium, including a website or Application;
  • When you submit your e-mail address via a website or Application or provide us with personal information via any medium, including a website or Application;
  • When you place an order via a website or Application to purchase goods, in which case we may require you to provide us with contact information including your name, address, telephone number or email address and financial information (such as credit card details);
  • When you interact with a website or Application for a specific purpose; and
  • When you use or browse a website or Application generally.

Cookies and Passive Information Collection

As you navigate through our website and access our applications, certain information can be passively collected (that is, gathered without your actively providing the information) using various technologies, such as cookies, tracking pixels, Internet tags or web beacons, and navigational data collection (log files, server logs, and clickstream data). For example, we may collect information about matters including but not limited to the date, time, and duration of visits and which pages of a website or Application are most commonly accessed. This information is generally not linked to the identity of visitors, except where a website or Application is accessed via links in an email or another electronic message we have sent or where we are able to uniquely identify the device or user accessing a Website or Application, such as when you are logged into an account. In some instances, the information we collect may include information about products you have viewed, added to cart, and/or purchased, and your searches and search history on our website and apps.

By accessing a website or application via links in an email we have sent and/or by accessing a Website or Application where you have identified yourself, you consent to the collection of such information where it is personal information.

We may combine this information collected through tags or cookies with similar information from apps to undertake data analytics and matching, to personalize websites, and (where you have consented to receive offers or direct marketing) to offer products or provide services to you or send direct marketing to you.

Platform and Browser Permissions

You can set your browser to accept all cookies, reject all cookies, or notify you whenever a cookie is offered so that you can decide each time whether to accept it. To learn more about cookies and how to specify your preferences, please search for "cookie" in the "Help" portion of your browser.

Mobile platforms such as iOS and Android generally define certain types of information or data that applications cannot access without your consent. Each platform has its own permissions system for obtaining your consent. For example, the iOS platform generally alerts you the first time an Ichchapuron Application wants permission to access certain types of data, such as location services and will const you choose whether or not to consent to that request. Android devices will generally notify you of the permissions that an Ichchapuron Application seeks before you first use the Application, and your use of the Application constitutes your consent. For iOS devices, you can generally manage your platform-level permissions via the Settings section on your device. For Android devices, you can generally manage your platform-level permissions.

Use of information collected and disclosure of personal information to others

We collect such personal information so that we can provide you with a great service. We also need this information to deliver products and services to you, to complete transactions on your behalf, and to better understand your requirements and preferences. Personal information collected will be used for the following primary purposes:

  • To maintain the functionality of a website, including the provision of information to you relating to the content available on the Website and e-commerce transactions conducted via the Website.
  • For testing purposes.
  • To fulfill obligations in respect of any upload terms of use, sale and purchase contract, and/or any other contract between you and Ichchapuron.
  • To send you any technical, administrative, or legal notices important to our websites or Applications.
  • To provide you with information about your transactions (including uploading of, access to, and receipt of, content on a website or Application and purchase transactions undertaken on a website or Application) and about content, services, and products;
  • To provide marketing materials (including direct marketing), events, special offers, competitions, and promotions via any medium including mail, telephone, email, SMS or any other form of electronic, emerging, digital or conventional communications channel.
  • To maintain our relationship with you.
  • To respond to inquiries.
  • To obtain opinions or comments about products and/or services (including via surveys) and to conduct other market research and development (including to record statistical data for marketing analysis).
  • To enter you into and administer promotions.
  • To combine with other personal information, we hold about you and to assess which of our products and services are most likely to be of interest to you;
  • For data processing, data analysis and matching, market research, and trend analysis purposes.
  • To assist with product recalls.
  • To provide you with relevant advertising materials when you browse our websites or third-party websites.
  • To provide, maintain and improve our products and services.
  • To personalize a website or Application based on your preferences.
  • To share with trusted third parties including professional service providers and promotional partners and other trusted third parties, such as Facebook, in the manner described in this Privacy Policy.
  • In the case of inferred characteristics produced through data analysis, for improving products and service offerings.
  • For other purposes where you have provided consent to us.
  • For other purposes where you have provided consent to us.

Failure to provide personal information may result in Ichchapuron being unable to provide you with the products or services requested by you, provide you with certain content, information, upcoming promotion, event, or product information, and/or accept promotion entries (where applicable).

In order to operate a website or Application or deliver a product or service (including, for example, processing of credit card payments), personal information may also be shared with our group companies, selected service providers, and/or other trusted third parties. Our Related Companies, selected service providers, and/or other trusted third parties may be engaged to perform a variety of functions, such as data storage, fulfilling orders, conducting market research, processing credit card payments, assisting with promotions, and providing technical services for our websites. These companies may have access to personal information if needed to perform such functions. However, except as otherwise set out in this Privacy Policy, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

We may use or disclose personal information held about an individual for the primary purpose for which it is collected - that is, to carry on our business and provide services to our customers. We may also use such information for a purpose related to the primary purpose of collection and where you would reasonably expect that we would use the information in such a way (e.g., major delivery companies, mail houses and third-party fulfillment contractors). This information is only disclosed to persons outside our business in the circumstances set out in this policy or as otherwise notified to you at the time of collection of the information, or with your permission.

In addition, we are permitted to use or disclose personal information held about you:

  • Where you have consented to the use or disclosure.
  • Where we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious, immediate threat to someone's health or safety or the public's health or safety.
  • Where we reasonably suspect that unlawful activity has been being or may be engaged in and the use or disclosure is a necessary part of our investigation or in reporting the matter to the relevant authorities.
  • Where such use or disclosure is required under or authorized by law (for example, to comply with a subpoena, a warrant, or other order of a court or legal process).
  • To our Related Companies, each of whom may use that information to undertake data analytics and matching to enable them to better understand your requirements and preferences, and (if you interact with that business) to personalize and improve their offer to you and to offer products or providing services to you or send direct marketing to you (where you have consented to receive direct marketing) as well as for market research and trend analysis and to improve product and service offerings, develop aggregated insights about the preferences of their customers or for other purposes where you have provided consent to them;
  • Where we reasonably believe that the use or disclosure is necessary for prevention, investigation, prosecution, and punishment of crimes or wrongdoings or the preparation for, conduct of, proceedings before any court or tribunal or the implementation of the orders of a court or tribunal by or on behalf of an enforcement body; and


Personal information will not be collected by any person who is known by Ichchapuron to be under the age of eighteen (18) without the consent of a parent or legal guardian. Persons under age eighteen (18) may only provide personal information with the involvement and consent of a parent or legal guardian.

Direct Marketing

Ichchapuron and our promotional partners or trusted third parties either in Bangladesh may contact you via telephone, SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email, post, or any other form of electronic, emerging, digital or conventional communications channel using the information collected in order to contact you in respect of the primary purposes for collection of personal information as stated above.

Ichchapuron does not send advertising or marketing information. If you receive direct marketing communications from us that you do not wish to receive, you may remove your name from the database either by utilizing the functional unsubscribe facility (if the communication is via commercial electronic message) or by contacting us via the contact details in this Privacy Policy. Please allow 30 days for this request to be processed. Direct marketing includes Ichchapuron:

  • Sending communications to you and/or contacting you directly as set out above.
  • Personalizing the layout of our website and apps to display products and services of interest to you; and
  • Providing targeted advertising content to you (including through third-party websites).

Despite removing your name from the database from receiving future advertising and marketing information, we may send you non-commercial “Administrative Emails”. Administrative Emails relate to your user account and may include administrative and transaction confirmations, requests and inquiries, or information about a particular user account. If you do not wish to receive such communications, you may remove your name from the database by using the functional unsubscribe facility. In addition, Ichchapuron and our Related Companies disclose personal information to, and collect personal information from, each other to understand how you interact with them and what products and services you like, which allows Ichchapuron and Related Companies to better understand your preferences and requirements, conduct product and market research, personalize and improve services, websites and apps and (where you have consented to receive offers or direct marketing) to provide offers that are of greater interest or benefit to you.

Security and storage

We will take all reasonable steps to store your personal information securely. After all, it is in our interests to make sure you feel confident shopping with us. Only authorized team members in our Customer Service Centre and in Marketing, Stores, Finance and IT have access to our customers' personal information. Their access is subject to strict controls and procedures.

Our e-commerce sites use a security measure called Secure Sockets Layer (SSL) technology. SSL locks all your critical information in an encrypted envelope, making it extremely difficult for this information to be intercepted. Our SSL technology is the industry standard in Internet security.

No data transmission over the Internet can be guaranteed to be 100 percent secure. As a result, while we strive to protect users' personal information, Ichchapuron cannot ensure or warrant the security of any information transmitted to it or from its online products or services, and users do so at their own risk. Once Ichchapuron receives your transmission, it makes every reasonable effort to ensure its security on our systems.

Personal information is de-identified or destroyed securely when no longer required by us. Ichchapuron retains the information you provide to us including your contact and credit card details to enable us to verify transactions and customer details and to retain adequate records for legal and accounting purposes. This information is held on secure servers in controlled facilities.

Access to and correction of personal information

Ichchapuron is committed to and takes reasonable steps to maintain accurate, timely, relevant, complete, and appropriate information about our customers and website users.You may request access to personal information about you held by Ichchapuron. Requests for access to your personal information should be made to:

  • Ichchapuron – Support Team
  • Plaza A.R. Shop #121, Ground Floor,
  • Road #14, Dhanmondi Dhaka-1209
  • Bangladesh
  • Telephone: 017-8880-1116, 017-8880-4446
  • Email: [email protected]

Verification of identity is required with a request to access (or update) personal information so that we can ensure your personal information is disclosed only to you.

Inaccurate information will be corrected upon receiving advice from you.

If we refuse to provide you with access to or correct the personal information held about you by us, then we will provide reasons for such refusal.

Ichchapuron will respond to any requests for access or correction within a reasonable time of receipt of the request.

Ichchapuron is not responsible for removing your personal information from the lists or databases of any third party who has previously been provided your information in accordance with this privacy policy.


If you have a question or complaint about our Privacy Policy or Ichchapuron’s collection, use, disclosure, or safe disposal or destruction of your personal information, your feedback should be directed in the first instance to Ichchapuron Support Team at the contact details set out in this policy.

We will promptly investigate your complaint and attempt to resolve the matter. We will try best with the outcome of this procedure to you with a determination within a reasonable period of time.

Changes to Privacy Policy

If Ichchapuron decides to or is required to change this Privacy Policy, it will post changes on this Ichchapuron Privacy Policy page so that users are always aware of what information is collected, how it is used, and the way in which information may be disclosed.

Sale of the Company

If Ichchapuron merges with, or is acquired by, another company, or sells all or a portion of its assets, your personal information may be disclosed to our advisers and any prospective purchaser’s adviser and may be among the assets transferred. However, personal information will always remain subject to this privacy policy.


You accept that your use of this site includes your acceptance of this Privacy Policy and the Terms of Use.